Who we are
Our Story: From a Dream to a Reality
Everyone asks us how Merch Million was born, so we decided to tell you about it.
True Story
It was a warm summer evening, around 1 a.m., when two young Neapolitans, Vincenzo De Martino and Vincenzo Laudiero, after a few too many Tennent's, found themselves making a promise: starting an e-commerce site for fashion accessories. Thus, between laughter and dreams, the idea of selling bracelets, watches and necklaces was born. The following day, despite the after-effects of a lively evening, we got to work, looking for items to sell online. We created the site and, with enthusiasm, we began to promote ourselves on Facebook and Instagram. The initial results surprised us, but we soon realized that all that glittered was not gold.
The Fall
Our desire to do, unfortunately, led us to neglect fundamental aspects of entrepreneurship. Inexperience prevailed over our determination and, after a few months, we found ourselves submerged in debt. Creditors bombarded us with phone calls, and we didn't have a single euro in our pockets. The following nights were dark and tormented, and during the day we locked ourselves in the office, like zombies without ideas. But, in the midst of the difficulty, a light emerged.
The Promise and the Rebirth
One day, the mother of one of the partners, an expert seamstress, offered us an option. We decided to sell an embroidery machine that we had in the office and, with the little money left, we borrowed two old sewing machines. After buying the fabric, we started cutting and sewing our first sweatshirt. And the result was extraordinary! Happiness and the desire to recover pushed us to make a promise: "We have to get rich, brother, after everything we've been through!" And so, "Million" became our brand.
November 2019
With the logo finally defined, we printed those first sweatshirts made with the fabric bought the day before. We proposed them to a friend who ran a shop, and the success was immediate! The demand increased day after day and, from that moment, we started producing sweatshirts non-stop, until 1 in the morning. So, we started hiring, building a team that shares our passion.
The Challenges from 2019 to Today
From 2019 to today, we have faced a lot of difficulties: logistical problems, market challenges and moments of uncertainty. Every obstacle has put us to the test, but we have never stopped. Every challenge has become an opportunity to grow and improve, and our determination has always pushed us to get up again. We are grateful for every step of our journey, which has made us stronger and more united.